Tosh.0 Blog

Crazy Cat Woman or Viral Marketing Campaign?

Posted by: Mike Pomranz | October 16, 2009 at 11:00AM

CatSitting

For those who relish the land of the Internet, "viral marketing" has become one of our worst enemies.

Part of the beauty of the world wide web is its organic and populist nature: No one "runs" the Internet, and though certain people and organizations would like to believe they can "control" it, such efforts are typically in vain.

But since the net has such a wide reach, companies continually attempt to exploit our beloved Internet.  Whether its a "viral video" that secretly had a Cloverfield-sized budget or a paparazzi pic that was actually staged, advertisers occasionally try to create a new web phenomenon to help garner their product or person some buzz.

The most annoying part, however, is that now that those of us who spend our days looking for the latest memes are in on these advertisers' games, we've put up our guard and make sure we have due diligence before giving something the label of LOL.

Which brings us to CatSitting.jpg.  (Click to see and read the whole thing.)  This "email" has been very popular since being submitted to Reddit and, truth be told, is quite hilarious if it's based in truth.

But it's been questioned…

If Kelly really exists somewhere out in the real world, come forward, I say!  Show yourself and your shameful obsession with your ridiculously over pampered cats!  I want to LOL in your goddamn face!

But if this is, as some accuse, just a marketing campaign for Platinum Drinkwell water fountains, let us banish that company to the depths of hell!  (Seriously, Drinkwell.  Don't mess with the Internet.  It will destroy you.)

Why do we need these things to be real?  Why can't we simply accept that something can be funny even if it is meant to move product?  Because manipulation is fascism!  And liars suck.

So what do you think?  Read the crazy email, review the evidence against it laid out on Reddit, and then let us know your thoughts in the comments.

[EDIT:  The links to the image have been fixed.  In adding to the conspiracy theory, the original image has now apparently been removed.  I'm linking through to the image as posted on Buzzfeed.  The plot thickens!]